Brief Introduction of Dazhong News Group
With CPC Shandong Provincial Committee's official publication Dazhong Daily as the flag and the core, Dazhong News Group is a modernized socialist newspaper industry group with a whole array of newspapers and periodicals, strong publicity power, ample economic strength, and complete industry functions.
At present Dazhong News Group owns eleven newspapers, five periodicals, and a website. They are Dazhong Daily, Rural Dazhong Daily, Qilu Evening News, Life Daily, Mid-Shandong Morning News, Peninsula Metropolitan News, Economic Herald, City Sun, Modern Transportation News, Shandong Legal News, New Morning Post, Youth Journalist, Growing Pioneer, Peninsula New Life, Shandong Human Affairs, Shandong Labor Protection, and Dazhong Website.
Started its publication on Jan 1, 1939, Dazhong Daily is the party organ with the longest successive publication period in China's newspaper history. Her growth received warm solicitudes from three generations of CPC and national leaders. On the eve of first anniversary, Comrade Mao Zedong wrote words of encouragement; on the 50th anniversary, Comrade Deng Xiaoping congratulated with his inscription; on December 31, 1998, Comrade Jiang Zeming agreeably wrote "staying with people at the grass roots forever" for the 60th anniversary of Dazhong Daily.
In recent years, Dazhong News Group conducts series researches and innovations and gets good results on holding right public opinion guiding, deepening journalism reform, and raising public opinion influence. Insisting on the fundamental thinking of "developing sideline industry of main industry and for main industry", Dazhong News Group develops newspaper industry economy, enlarges scale of operation, readjusts framework of organization, strengthens management, cultivates industries of advertising, distribution, printing, information, goods and materials, hotels, etc. The economic strength of Dazhong News Group increases continuously. The total asset reaches 1.5 billion RMB Yuan and the annual profit and tax surpasses 100 million RMB Yuan. Through deepening reform on human affairs and distribution inspiration institution, as well as raising staff quality, Dazhong News Group makes breakthroughs not only on reform of human employment mechanism and distribution encouragement, but also on construction of learning system and organizational culture.
Dazhong News Group has been implementing institutional reform of "double separation". Both newspapers and periodicals give up systems of "small and complete". Operation departments and operation personnel attached to different newspapers and periodicals are separated from former media and converged into new-established sub-companies of advertising, printing, and information successively. Within the range of Dazhong News Group, news publicity and industry operation are separated from each other to achieve real "chemistry changes" of management system and operation institution. The reform has achieved initial outcome by now. The deepening of "double separation" structural reforms will strengthen the combination of group CPC committee leadership and legal person management, the comparatively independent organization structure of publicity and business, and the market-oriented management method with strong readjustment power.
Dazhong News Group was affirmed as an experimental unit for national culture institutional reform in June 2003. The reform is being carried forward actively and firmly according to the arrangements of CPC Central Committee and CPC Shandong Provincial Committee.